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BLOG - Hong Kong Sommelier Association

Hong Kong Sommelier Association Title: Contributed by members of the Hong Kong Sommelier Association
Country/Region: Hong Kong
Industry: Wine
Expert In: Expert in promoting wine appreciation and enhancing practical skills for wine service practitioners
Company Name: Hong Kong Sommelier Association
Company Website: http://www.hksa.org/
   
Background:

The only official Sommelier Association in Hong Kong and Greater China which aims to further upgrade the expertise of the local sommeliers and wine industry players by setting up a well-governed sommelier accreditation system across the region.

Posts (18)

“Wine Lovers” ~ what factors affect their buying patterns? (18)

14 Sep 2015 09:58

Views: 10482 / Comments: 0

This is the last article we discuss about how the wine drinkers in various countries behave differently toward wine drinking. United States In United States, the survey reviewed that based on the wine drinkers consumption levels was segmented into 4 major groups (remark 1): 1) Core drinkers 2) Marginal drinkers 3) Non-adopters and 4) Non-drinkers ...

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“Wine Lovers” ~ what factors affect their buying patterns? (17)

27 Mar 2015 18:41

Views: 6525 / Comments: 0

In this article we are continue to discuss about how the wine drinkers in various countries behave differently toward wine drinking. Spain - The wine lovers in Aragón considered geographical origin over other aspects and those in Navarre determined the vintage year as the main consideration of their preferences when they purchased high priced ...

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“Wine Lovers” ~ what factors affect their buying patterns? (16)

27 Mar 2015 18:40

Views: 5048 / Comments: 0

In this article we are continue to discuss about how wine drinkers in Australia and Hungary behave differently toward wine drinking. Australia - Researchers in 2005 revealed that female wine drinkers purchased more expensive wines and placed the concern of region of origin higher than their male counterpart. (Remark 1) - A study (2008) reported that ...

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Guide to selling in China recommended by HKTDC

“Wine Lovers” ~ what factors affect their buying patterns? (15)

21 Jul 2014 19:21

Views: 6095 / Comments: 0

Are you a wine marketer in Hong Kong? United State? Europe? There are various aspects of consumer behavior that will affect the ultimate choice in the decision making such as consumers’ perceptions, attitudes, demographics, lifestyle, personality and experience of consumers. A better understanding of how customers choose products will guide ...

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“Wine Lovers” ~ what factors affect their buying patterns? (14)

01 Apr 2014 10:31

Views: 2573 / Comments: 0

We are going to discuss the 2nd part of “What could you like to investigate about wine lovers consuming behaviour?” Content provided by: Ms Gaman Ng - member of HKSA.

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“Wine Lovers” ~ what factors affect their buying patterns? (13)

08 Jan 2014 11:24

Views: 3686 / Comments: 0

What could you like to investigate about wine lovers consuming behaviour? I have found many questions during this research, if I have sufficient budget and time to conduct research again I will definitely verify the below topics. Content provided by: Ms Gaman Ng - member of HKSA.

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“Wine Lovers” ~ what factors affect their buying patterns? (12)

15 Oct 2013 08:51

Views: 3857 / Comments: 0

The wine import volume from Japan, America and Australia dropped dramatically by 40.52%, 9.23% and 8.01%. Although those numbers reflected that the volume of wine supply is already greater than the demand in the consumer market, HK government still signed the MOU to encourage more wine growing countries to come and expand their market in Asia and Mainland ...

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“Wine Lovers” ~ what factors affect their buying patterns? (11)

02 Aug 2013 20:54

Views: 4967 / Comments: 0

There are several recommendations for wine merchants on targeting and satisfying their targeted customers. This time, I’m going to tell you about “New Type of Wines” and “Reference Group & Media”: New type of wines - Marketers should consider producing gender-specific wine products and take the gender ...

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“Wine Lovers” ~ what factors affect their buying patterns? (10)

11 Jun 2013 14:58

Views: 4507 / Comments: 0

My research indicated the differences of Male and Female wine drinkers in Hong Kong are: HK Male Wine Drinkers > They are similar to male wine drinkers from other countries, had more confidence in purchasing wines, enjoyed learning about wine by themselves and shared information with their peers. > The results revealed that unlike the situation ...

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“Wine Lovers” ~ what factors affect their buying patterns? (9)

08 Apr 2013 15:08

Views: 5782 / Comments: 2

The results showed that HK people tended to mix the western lifestyle and into their eastern way of living. They became more concerned about food and wine pairing...... To conclude, my research indicated that: > The majority of the wine drinkers were between 21 to 40 years old. > A relatively small portion from both genders purchased wine as an ...

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