BLOG - HKTDC Managers & Overseas Offices

Seasonal promotions, Dalian style

09 January 2013 19:22

Even before last Christmas, retailers in Dalian launched promotional campaigns. Shop windows of department stores were decorated with attractive cartoons and pictures of snowflakes. Santa Claus themes imbued shops with a warm festive atmosphere. People seemed happy even if they were just window shopping.

In the first floor bazaar at the New-Mart Shopping Mall, there were big discounts in sales of winter boots of various brands are attracting many consumers to stop by and try them on.

According to a salesperson there, this year knee-high long boots are making a comeback and winning over many women shoppers. Normally, a pair of knee-high boots has a price tag of between Rmb2,000 and Rmb3,000; with the discount offer these boots can sell for just Rmb800.

This year, the design of down jackets has incorporated fashionable elements such as rabbit fur and raccoon fur, with the outer shell moving towards higher-end materials such as cashmere and leather.

Read More 

* Shows local time in Hong Kong (GMT+8 hours)

HKTDC Managers & Overseas Offices

HKTDC Managers & Overseas Offices's Profile

From various departments and overseas offices of the Hong Kong Trade Development Council

The Hong Kong Trade Development Council provides assistance to manufacturers, traders and service providers in their international promotion. Through ...